Portfolio / Play On
Play On provide fun, active sports games programs to kids between the ages of 3-7 in Perth, Western Australia. Wayne Hanrahan, owner of Play On wanted a website that would provide information on their programs to his target audience and to generate leads through offers and sign ups.
We created a fun, friendly website that provides information on their programs and created offers such as Free Trials, Newsletter Sign-ups and Referral Rewards to encourage lead generation. The site was also built in a search engine friendly manner to encourage targeted visitors from the search engines. Within days of being launched the website was ranking highly in the search engines for their keywords and better still online leads were pouring in.
Competencies: Interface design, XHTML/CSS coding, CMS integration, search engine optimisation.
