Skip bin hire seems to be a competitive industry I discovered a while back. Never having hired a bin before, I used Google to search for and assess the local players and make my choice.

What I found was an industry that appears to be full of sites that are copying each other with regard to information structure and layout of their websites. And it my opinion, they were all bad.

Not one (except for the winner who got my money) had pricing readily available — they all wanted me to use their online quoting tool, which after 2-3 minutes and 5-10 pages, finally gave me a price.

I know there may be variables associated with bin size, delivery area, and other factors that effect final cost, but even the car industry with their range of options, add-ons and upgrades is able to give me a “price at a glance” from which I can work.

Lesson: Just because your competitors are building websites a certain way doesn’t mean you have to. In the skip bin hire industry, Trailer Trash is doing it differently. A uniquely branded site, their pricing, booking number and delivery locations are all visible without having to leave the home page. Another KISS website.

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