One of the definitive guides to promoting your website is the just released 101 Ways to Build Link Popularity in 2006 by Andy Hagans and Aaron Wall. This is a must read for anyone serious about building a successful website in 2006.

I recently decided to take the ClickTracks Hosted free 14 day trial. Imagine my surprise when at one of the sign up screens I’m told it’s a 61 day trial. Wow that’s even better, enough time for me to really figure it out and enough time for them to really hook me in.

After sign up I received my first “invoice” which again stated I had a 61 day free trial. So off I went trialing it.

To cut a long story short, as I’m known to ramble, after 14 days I receive the thanks for trying our software, to continue using it you’ll need to pay email. So much for 61 days!

I decided to email them querying the dates and whether I was entitled to the 61 days as my invoice stated. I also suggested that hooking me in for that long makes my continuing all that more guaranteed.

3 or 4 days later I got a email saying the 61 days was an error and it’s actually 14 days. At least they thanked me for bringing it to their attention LOL.

Now ok it was a mistake, but where I come from if you make an offer which for some reason is incorrect you must honor that offer. With the internet being global I guess the same laws don’t apply. The laws of customer service do and for me as much as I like the program it’s left me feeling a bit pissed off. How hard would it have been to say we were wrong and we’ll honor what we told you. What would it have cost them? And I guarantee I would have been hooked after using it for 61 days.

Right now I think I’m gonna keep looking around.