You walk into a little bricks and mortar boutique to find the perfect widget. Suddenly you notice all their products are either broken, dusty or both. What do you do? Most likely walk out and into the next boutique.

It’s the same online. If you want people to purchase from your e-commerce store make sure the product photographs you display are enticing. Make sure the resolution is decent and the photo has been colour corrected to display accurately - and look good. In a bricks and mortar store you can pick up a product for a closer look. Online make sure your prospects can enlarge a photo. Perhaps even offer them different views - front, back, sides etc. If a product comes in different colours you may want to allow people to view it in it’s different colours.

Online it’s far easier for a prospect to hit the back button and visit the next site - your competitor. It’s up to you (or your web designer) to ensure you display your products in the best possible light, so they don’t.

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