Archive for October, 2007

Why A Website Budget is a Good Idea

Tuesday, October 23rd, 2007

I receive a lot of enquiries from people wanting a website. Unfortunately in many instances the prospect has no idea of their budget, or they don’t want to tell me what it is. I understand that they feel that if they give out a budget that’s what they will be quoted but they are so off the mark.

Giving the web designer an idea of how much you want to spend helps us suggest a solution that fits your requirements and your budget. I always use the car analogy - if I’m looking at buying a new car I give the car salesman an idea of what I am looking for and my price range. That way he knows whether to direct me to the Mercedes or the used car lot down the road. Without giving him that information he’s not able to make any professional recommendations He’s just flying around in the dark.

You don’t have to give an absolute figure, consider a ballpark or a price range. And remember the web designer you choose must be within your budget but it is just as important, if not more, to make sure the web designer you work with is one that has a good understanding of your requirements, can deliver a successful solution and is someone you’d want to work with.

Are Your Contact Details Prominent on Your Website?

Wednesday, October 10th, 2007

When I find a website I like one of the first things I look for are the contact details. I always do this when it’s a site I’m considering buying from, but I also often do it on information sites. If a site is purely informational I can understand they may not have this information but if you are selling products and services online your contact details are a must.

I want to know who I am buying from and if I can’t find any contact details or they are hidden and I have to hunt them out I wonder why. What are you trying to hide?

Make your contact details clear and easy to find. As well as helping convert visitors into customers they’ll help your rankings in local search queries.

Web Related Podcasts Anyone?

Thursday, October 4th, 2007

I seem to have quite a few SEO related podcast sites to visit but not many in the design/marketing side of things. Can anyone recommend any sites? In other words what are y’all listening too?