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Archive for 2006

Focusing on Web Design

Going through my Bloglines subscriptions I noticed that for a web designer I have far more search marketing related feeds than web design ones. So I’m working on changing that. Problem is finding them ain’t so easy. Can anyone recommend some really good web design focused blogs?


How Not to Treat Online Enquiries

This one is almost to dreadful to be true. After having the decency to email a company to let them know you won’t be going with their service you’re insulted by said company. Yup this happened to a couple in New Zealand:

They asked for a simple quote on the cost of a wedding marquee - but lovebirds Steve Hausman and Paula Brosnahan got a vicious email from the hire company describing their planned nuptials as “cheap, nasty and tacky”.

Of course the email has spread like wildfire and the company, The Great Marquee Company, has had to post a statement on their website. The owner Klaus Jorgensen has also sacked the person who wrote the email - his wife!

Really, you’d think people would know better. I suspect The Great Marquee Company is going to need some online reputation management real soon. ;)


Keeping Out the Customers

Daz over at On SEO Pond writes a great post How many enquiries are you missing out on?

Sadly this happens far too often online too. How many times do you email a company and get no response? Or a response that takes 5 days. I can’t see the point of having a website if you don’t reply to enquiries or take your time in doing so?

Online your website and fast communication is how you are judged. What sort of impression are you making?


Do You Google Yourself?

I had the pleasure of meeting a new client today. He told me a little about his history (he’s been on TV) and I mentioned I had read some of it after Googling him. He hadn’t heard of being Googled before. Which I also hear from many clients, friends and family.

So question: do you Google yourself?


Are You Hiring a Professional Web Designer?

I came across a person this week who was offering web design services whilst asking how to build a website. Yup, seriously. While most cases aren’t that blatant it does happen far more often than it should.

A professional web designer is your partner in online success. They can help make or break your online venture. So with that in mind it’s vital you hire a professional that, as well as understanding web design, has knowledge about selling online, internet marketing and building brand and business credibility.

One of the hardest parts of selecting a professional web designer is knowing what to look for. So whilst this list is not exhaustive it should help arm you with the knowledge you need to make a wise choice.

As a starting point you want to make sure your potential website designer:

  • Provides examples of previous sites they’ve designed.
  • Offers testimonials from real people.
  • Has an understanding not only of web design but usability, search engine optimisation, search friendly design, marketing, blogs etc, etc. They don’t have to be experts in each of these fields but some knowledge and the ability to partner with people who can offer these services is vital.
  • Understands that a website not only has to look good but achieve your goals - such as lead generation, subscriptions, sign ups or sales.

The internet is a fast paced medium and keeping up to date with technology and trends is also important. You’re web designer should also:

  • Keep up to date with design trends - as long as they fit a site’s goals.
  • Move with technology - are they still designing using tables or CSS/XHTML?
  • Follow online marketing trends.

Taking into account the tips above, spend some time researching potential web designers and either talk to them on the phone or in person. This will help you get a feel for them, their knowledge and how it would be to work with them. It should also help you determine whether you’re dealing with a professional or not.

Good luck!