Topic: Search Marketing

Most people who contact me regarding their website's performance worry about their rankings in the search engines. The website may not be ranking at all or may only rank for a few keywords, which affects the quality and quantity of traffic they receive. Most, however, don't know how to evaluate ... [Read Article]

What is Local Search? Local search can be defined as any search that is aimed at finding something within a specific geographic region. Some examples include “landscape gardener melbourne”, “baby photographer bondi”, “gold coast accommodation” or “yoga classes williamstown”. Local search includes searches where the transaction takes place online and searches ... [Read Article]

With search engines accounting for up to 75% of visitors to a website, and Google being the dominant player in town, having your website listed and ranking in Google is vital to your online success. In fact not being in Google is like having an unlisted phone number. Unfortunately many ... [Read Article]

You’ve no doubt read that in order for your website to rank well in the search engines, such as Google, your site needs to attract links. However there is so much information online on how to get those links that it can become overwhelming - and if you follow the ... [Read Article]

What is Search Engine Optimisation? All websites have goals such as to sell online, collect leads, attract advertising, reduce costs or brand your business. In order to fulfil those goals your website needs to attracts visitors and convert them into customers. Attracting visitors, the right sort of visitors, is a vital part ... [Read Article]