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Online Marketing in Tough Economic Times

We all know in tough economic times we're meant to continue to market and advertise our business. But when cash flow is down it can be easier said than done. However that doesn't mean you have to stop marketing, it just means you have to be wiser with how you ... [Read Article]

eCommerce 101: Why Should I Buy From You?

With a 5 month old baby I’ve found I’ve been gravitating to baby and children’s clothing websites - although my hubby doesn’t need to know that. ;-) In my browsing  I have discovered that there are hundreds of gorgeously designed sites with heaps of beautiful clothes and accessories. Far too ... [Read Article]

Website Health Check 101

We've had a lot of enquires lately from website owners who are receiving plenty of traffic to their websites, but little in the way of sales or leads. There’s been so many I felt it would be a good topic for this month’s article. The goal of any business website is ... [Read Article]

The Recipe For Online Success

I've spoken to, and worked with, numerous people who have decided to set-up an online business. And as with bricks and mortar establishments some succeeded spectacularly and some fail badly. I've analysed these success and failures and have found some common traits in the successful online ventures. So without further ... [Read Article]

Internet Marketing Essentials

Once your website is built it is important that you spend time and money on marketing it online to ensure that you are attracting targeted visitors who you can then convert into customers. There are many internet marketing strategies, in fact far to many to mention here. However the 5 ... [Read Article]