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Conduct Your Own Website SEO Audit

Most people who contact me regarding their website's performance worry about their rankings in the search engines. The website may not be ranking at all or may only rank for a few keywords, which affects the quality and quantity of traffic they receive. Most, however, don't know how to evaluate ... [Read Article]

Online Marketing in Tough Economic Times

We all know in tough economic times we're meant to continue to market and advertise our business. But when cash flow is down it can be easier said than done. However that doesn't mean you have to stop marketing, it just means you have to be wiser with how you ... [Read Article]

Back to Basics: Building a Website 101

With the economy in decline I’m getting a lot of calls from businesses looking to increase their enquiries and sales in a cost effective manner. Many are finding they need to design or re-design their website in order to achieve these goals so I thought it was a good time ... [Read Article]

eCommerce 101: Why Should I Buy From You?

With a 5 month old baby I’ve found I’ve been gravitating to baby and children’s clothing websites - although my hubby doesn’t need to know that. ;-) In my browsing  I have discovered that there are hundreds of gorgeously designed sites with heaps of beautiful clothes and accessories. Far too ... [Read Article]

Harnessing the Power of Local Search

What is Local Search? Local search can be defined as any search that is aimed at finding something within a specific geographic region. Some examples include “landscape gardener melbourne”, “baby photographer bondi”, “gold coast accommodation” or “yoga classes williamstown”. Local search includes searches where the transaction takes place online and searches ... [Read Article]